It is World Book Day today and we at Vitasta take the pledge to encourage and promote reading by bringing out engaging, thought-provoking and exceptional books to suit the taste of every reader. Let us together spread the joy of reading. Tell your children how books can be their best friends. Start early. Read them a bedside story, be it of knights and princesses or forests and bears or perhaps of stars and planets in the sky. Discuss books with your friends, colleagues or join a book club. They say videos are the future, but nothing can beat the pleasure and comfort of holding a book in your hand.

And who can say this better than the acclaimed poet, lyricist and author, Gulzar. Here is Gulzar talking on what we are missing out on by giving up on the beautiful habit of reading. Happy Reading Friends!!