Don't Forget 2004: Advertising Secrets of an Impossible Election Victory

Availability: In stock
ISBN: 9789390961283

Author: Jayshree M Sundar

Price: Rs. 495

Binding: PB


495 ₨

About the Book

In December 2003, the Congress Party took a drubbing in three state elections. The India Shining slogan of the Vajpayee Government had taken everyone by storm. Finances were stretched thin, General Elections were preponed by eight months. The defeat was inevitable. Yet, in May 2004, the ultimate story was one of an absolute surprise. The Congress won the elections—making history. This book is the making of that History. After 17 years, Jayshree Sundar, who was instrumental in scripting this victory, finally unveils the chain of events that took place. In this memoir, Sundar reveals all—from getting the phone call from Congress’s office to the final victory. With a generous garnishing of real conversations with senior congress leaders and Sonia, Rahul and Priyanka Gandhi, Don’t forget 2004 is an inside story of the marketing and advertising campaign which dovetailed into the political strategy for the Congress party, bringing it back to power in May 2004.

About the Author

During her 17 years at Lintas, Jayshree Sundar was known for her work with clients like Cadbury, Maruti Suzuki, ICI, Gillette, Parker, Xerox and Ponds. She went on to join Leo Burnett where she was President (North) for five years. A gold medalist from University of Mumbai, and an MBA from Jamnalal Bajaj Institute of Management Studies, she now teaches marketing courses at business schools all over India.

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