Innovation: Why What and How

Innovation: Why What and How

Author: Sanjiv Narang

ISBN: 9789382711322

Binding: PB

Price: 299 Rs.




299 ₨

About The Book

Whenever we are able to create new insights and go beyond the boundaries of the existing knowledge base, we enter the realm of innovation.

The book Innovation, Why, What and How, contains practical tools of innovation and the innovation development process. It builds on a high degree of practical learning which has been consolidated over a period of one and a half decades in the process of analysing and synthesising the innovation development processes.

The Innovation Tools and Levers are a result of experiential learning and insights gathered during the author's work across industrial boundaries. These experiential insights have been synthesised in this book in the form of new tools, processes, competency and models of Innovation. It is not an amalgamation of innovation thought patterns captured from multiple sources and integrated into a book.

About The Author

Sanjiv Narang has worked as a trainer and management consultant in the area of innovation for 19 years. Innovation, Why How and What is a sum total of the author's experiences on the path of innovation. He has worked with teams in software, marketing, sales, media, R&D and HR for developing innovations in over 100 organisations. He has distilled the experiential learning that ensued in these projects into this book. The successes and failures that he has gone through, have resulted in new insights regarding innovation and the underlying dynamics, the competencies involved and the innovation development process.

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